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The Commercial, Economic and Advisory Service of Australia reports over 20% of marketing budgets are now devoted to promotional marketing. Now going far beyond simple point of sale, increasing consumer sophistication and evolving technology is pushing marketers to find new and unique means of using promotions to drive sales. We have brought together two experts from award winning promotional marketing firms, Kylie Green of Kaleidoscope Marketing and Andrew Grill from LegionONE, to take you though the past present and future of promotional marketing. IMPORTANT INFORMATION TOPIC: The Rise & Rise of PromotionalMarketing TIME: 6.15 - 8.30pm VENUE: Verandah Restaurant, 60 Castlereagh St Sydney SPEAKERS: Andrew Grill, LegionONE and Kylie Green of Kaleidoscope COST: Members $25. Non-Members $45. Price includes GST and light finger food. Drinks at bar prices. 3 business days notice is required for refunds to be offered. ABOUT OUR SPEAKERS Andrew Grill, General Manager, LegionONE Andrew has over 17 years experience in the ICT industry, with senior roles in Optus, Telstra, and more recently, as General Manager of commercial property website PropertyLook where he launched the site and grew it to become the market leader. Andrew has a Master's Degree in IT&T as well as an MBA in Marketing and eBusiness Management. Andrew has been responsible for developing products as diverse as a satellite earth station for the Australian Army with British Aerospace, through to a national high speed ATM and Frame Relay data network for Optus. Andrew's role is to develop Products and Services to cater for the needs of SME and corporate clients. As General Manger for LegionONE, Andrew is responsible for a team of professionals developing products and services that can be delivered online, and enable SME and corporate clients to communicate more effectively via SMS, email, WAP, MMS, voice and IVR. Andrew is a regular contributor to the Australian media on topics related to business communication and ecommerce. He frequently presents to a wide range of corporate, university & charity groups, and is also an entertaining, professional and skilled Master of Ceremonies, and Motivational Public Speaker. LegionONE was established to meet the growing needs of the SME, Corporate and Government markets and have developed a number of smart business applications that utilise SMS. Visit www.legionone.com for more information. LegionONE offers a range of solutions for Small and Medium Enterprises to enable businesses to communicate more efficiently using email, SMS, voice and interactive messaging. LegionONE has an impressive client base, and provides solutions including: Developing and operating the system which allows the Bureau of Meteorology to input 33,000 weather updates each day. Legion translates these into voice, for delivery to the Bureaus user base via IVR and free-call lines. Providing Year 12 students with their final results and tertiary admittance notifications through services for the NSW Board of Studies and Victorian Tertiary Admissions Centre. These include a combination of IVR, web and (in Victoria) SMS. Allowing the ABC to expand its communication with the Australian public beyond TV, radio and beyond web, into wireless SMS. Legion has provided the ABC with our white-label SMS promotion product, Xpress-SMS, which allows live interaction with the audiences of various programmes, including Triple J, Fly, CNNN, Radio National and Bush Telegraph. Provision of a white label-SMS broadcast facility for Vodafone Australia, which allows users to create and schedule messages to a list of customers, as well as tracking delivery and receipt. Kylie Green, Director, Kaleidoscope Marketing After a career spanning some 17 years in finance, advertising and marketing, Kylie Green single-handedly started her own business, Kaleidoscope Marketing Communications in early 1998 after having been retrenched from a senior appointment in a promotion marketing agency in late 1997. Now based in Balmain, housing an open office layout a far stretch from its humble beginnings in Kylies home office Kaleidoscope is now in its seventh year of operation, having achieved steady growth in the promotion marketing industry, building on a solid client base through networking, marketing and word of mouth. With an insatiable determination for success, Kylie has built the Kaleidoscope name to be synonymous with style, substance and superiority, placing importance on client relationships, communication channels and exceeded expectations. Kylie is an active member of various industry bodies, demonstrating her ambitions to support codes of conduct and business operations in the industry, while promoting education for the next generation of marketers in the promotion marketing industry. Adaptable, changeable and diverse, Kaleidoscopes development into an award-winning Promotion Marketing Agency has never lost sight of its direction and aim an ambitious dream brought into fruition through personal perseverance, belief from mentors, and the strong support from family and a dedicated team. Important Note to Members : Please select the total number of tickets you need and then continue through the booking process to login and access the member rate for your ticket. Corporate members please just call 03 9328 1958 for multiple bookings.
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